So you think you know wine
“I am waltzing like Fred Astaire across the cobblestones outside the Hôtel Dieu in the afterglow induced by a vinous Holy Grail, one that I never dreamed of drinking.
1978 Romanée-Conti. I am convinced that I can still taste it.”
With this quote on a very exclusive wine by ‘wine writer’ Neal Martin we enter the world of wine. A world of renowned wineries, sommeliers, grand crus, wine hedonists, snobs and tastings. Before we continue and for a starter - just take a look at this funny video on whether people can actually tell the difference between cheap and expensive wine.
Our story continues with a wine advocate, who has become one of the biggest influencers in the wine business. As a bonus we have a listing of all wine influencers for you. For free! If you are a wine producer you might want to read on.
The Wine Advocate versus Romanée-Conti
Robert Parker jr. used to be an advocate in the United States before he became a successful expert in wines. His website the ‘Wine Advocate’ has numerous subscribers and he is regarded the most influential wine critic of the world. In the ranking of Mysocialdatabase Robert Parker jr. is ranked in 5th position with more than 90,000 followers on Twitter.
The producers of Romanée-Conti mentioned in the above quote are also on Twitter, but they do not even have 500 followers. Actually, there are almost no wine producers in the top of this ranking at all. So, this is a story about new and old school marketing.
Let’s be honest, you have to win the lottery before you can buy a bottle of this exquisite wine. And of course, the Romanée-Conti guys probably don’t even think about becoming a mass consumer product. But they would certainly be interested in getting to know 10% of their target market worldwide. And that’s exactly what you can do via a Twitter campaign based on the enriched data of Mysocialdatabase.
Get your listing with influencers – for free
By means of creating audiences out of these Twitter listings Mysocialdatabase will enable you to reach your target group. In their mix of ‘who follows who’ and ‘who is followed by whom’ you will find the key to success. Just take a look and get started.
And for all wine lovers – there is a world of wines for you. And it isn’t always about wine talks and cheap vs. expensive wine.
Merry Christmas - we wish you memorable evenings with wine, food and good company!