hyper targeting for advertising Agencies

You came here through our hyper targeted ad. In our campaign we hyper target people that work for or with large advertising agencies. Would you like to know how we are able to do that? Please leave your email and we’ll send you a case study, which explains exactly how it works.

They are changing the game of advertising on Twitter
— Jerome Brussee - Digital Strategy KPMG

Below we will give you information that is likely to increase your clients’ campaign results as well as your personal results within your agency, significantly.

In the last 6 years we have developed an audience discovery product that analyses social user profiles and provides advertisers with custom-built audiences for campaign targeting. We find sophisticated audiences based on behaviour that no-one else can find and target them with promoted tweets. Currently we are working with many large agencies that are part of Publicis, WPP and Omnicom. Which means we are already working with your colleagues and with your competitors, but not yet with you. Which is not helping either of us ;).

Are you interested in

  • Making Twitter an effective advertising channel

  • Reaching your clients most important audiences with personalised messages

  • Increased Twitter campaign results for your clients

If the answer is yes, then please, leave your email and we’ll send you a case study, which explains how to make that happen (we promise not to spam you).

We are an official Twitter partner and we work for the largest companies in the world like BMW, Heineken and Nike.

  • What makes us different to using the standard Twitter targeting is our ability to target people on how they behave, not just who they are. For example we can find doctors in the UK, football fans in the Netherlands and paediatricians in Germany.

  • We also have the ability to find people that meet  a complex requirement. For example fans of football and tennis in Denmark. None of the current Twitter advertising tools can do this.

  • We can even reach extraverted, business decision makers in Europe.

  • What makes this type of targeting so powerful? The quality of the leads and engagement go up massively which ultimately results in higher spend and awareness levels. Ultimately resulting in much higher campaign success levels.

  • Our engine of 1.4bn enriched social profiles keeps improving itself. Every time we run another algorithm we learn more about someone. We might find a profile that is a soccer fan but running further searches may surface them as an F1 fan too. This data is all stored, making our database more and more valuable every day.

Interested in helping your clients to improve their results with Twitter Ads? If you leave your email we’ll send you a case study (we promise not to spam you).

 

Our story

In 2014, frustrated with how simplistic the native targeting was on Twitter, our three founders Roland, Thomas and Peter sat down to figure out a better way to utilize spend and find the people they wanted to engage with. Twitter is unique in that you can join the platform anonymously, offering nothing more than an email address. So unless you added your correct date of birth, had location services on and maybe filled out a bio with a few key words, you were invisible and untargetable.

They figured out a way to start downloading Twitter user data and doing their own analysis using Sudoku type algorithms. The logic around audience discovery is based on a simple premise. People follow who and what they are interested in. They analyzed this data and then started filling the gaps, slowly forming a picture of what users do for a living or in spare time and ignoring any information that they actually volunteered via handles or their Bio’s. This has been going on for 5 years now and the data is so enriched and complete that it is even possible to start determining personality types.

Interested in helping your clients to improve their results with Twitter Ads? If you leave your email we’ll send you a case study (we promise not to spam you).